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A couple of months ago, I was sitting at a bar minding my own business when the woman next to me did something strange.
Surrounded by potential partners, she pulled out her phone, hid it coyly beneath the counter, and opened the online dating app Tinder.
In fact, by several measures, online dating has proved even more useful — both to individuals and society — than the traditional avenues it has replaced.
I spoke with Rosenfeld to hear more about his research, to learn about the ways in which the rise of online dating is defining modern love, and to talk about the biggest misconceptions people have about online dating.
The age of first marriage is now in the late twenties, and more people in their 30s and even 40s are deciding not to settle down.
The apps have been surprisingly successful -- and in ways many people would not expect.
"And mostly they're pretty unfounded." Rosenfeld, who has been keeping tabs on the dating lives of more than 3,000 people, has gleaned many insights about the growing role of apps like Tinder.
They are important today — roughly one of every four straight couples now meet on the Internet.
There are online sites that cater to hookups, sure, but there are also online sites that cater to people looking for long-term relationships.
What’s more, many people who meet in the online sites that cater to hookups end up in long-term relationships.
Instead of interacting with the people around her, she chose to search for a companion elsewhere online.